The Toothbrush in Your Trash Will Not Outlive You, Finally.
The Toothbrush in Your Trash Will Not Outlive You, Finally.
Author
Author
Özge Kayaaslan
Özge Kayaaslan
The twice-a-day ritual of brushing your teeth is a universal constant for personal health. Yet, this simple act has a staggering, and largely hidden, environmental cost. Every year, over 4 billion toothbrushes end up in landfills or oceans, where they contribute to a mounting plastic crisis. But one company is rethinking this entire process with a holistic approach, creating innovative, carbon-neutral products that prove our daily habits can be a force for positive change.
What should an electric toothbrush look like if it aimed to reduce waste rather than perpetuate it?
Every toothbrush you’ve ever used still exists.
Conventional plastic toothbrushes are made from materials that are not biodegradable, meaning they will persist in landfills or oceans essentially forever. Each one tossed in the bin joins a permanent collection of plastic waste that accumulates year after year.
Every toothbrush you’ve ever owned still exists.
This fact is so impactful because it directly connects a small, personal action, repeated thousands of times in a lifetime to a massive, collective environmental problem. It reframes the simple act of replacing a toothbrush into a moment of environmental consequence.
The Future of High-Performance is Plant-Based
SURI’s core innovation is tackling the waste problem at its source: the materials. This materials-first approach replaces petroleum-based plastics with a plant-based, future-focused alternative. Instead of conventional plastics, SURI’s revolutionary brush heads and bristles are made from bio-based, renewable materials like corn and castor oil, a key part of the company's mission to reduce the waste generated by our daily routines.
It’s possible to be eco-friendly and high-tech.
Choosing a sustainable product no longer requires a compromise, and SURI is the proof. As the #1 rated toothbrush on the internet loved by 900,000 people and growing, with over 12,000 verified reviews, it proves that eco-conscious design can deliver premium performance. The toothbrush provides a clinically-proven, dentist-approved result with 33,000 powerful sonic vibrations per minute for a deep, yet gentle, clean. This technology is housed in a slim, long-lasting aluminum body that is one-third the size of standard electric brushes, a deliberate design choice that emphasizes durability over disposability.
The company wants your used brush heads back → for free.
To prevent its plant-based heads from ever ending up in a landfill, SURI created a simple, closed-loop system. The company offers free recycling for its used brush heads in the UK and US, taking full responsibility for the product's entire lifecycle. For subscription customers, the process is effortless: a prepaid mailer bag is included with the delivery of new heads, making returning the old ones as easy as dropping them in the mail.
Smart Design Thinks Beyond the Bathroom Counter
Suri believes in transforming everyday actions, like brushing your teeth, into sustainable rituals for a better planet. By reimagining materials, performance, and disposal, SURI transforms a mundane bathroom object into a powerful statement of sustainable design and conscious consumerism. It's a reminder that meaningful innovation can be found in the most familiar places.
If we can so radically improve the toothbrush, what other everyday objects are we ready to reinvent?
The twice-a-day ritual of brushing your teeth is a universal constant for personal health. Yet, this simple act has a staggering, and largely hidden, environmental cost. Every year, over 4 billion toothbrushes end up in landfills or oceans, where they contribute to a mounting plastic crisis. But one company is rethinking this entire process with a holistic approach, creating innovative, carbon-neutral products that prove our daily habits can be a force for positive change.
What should an electric toothbrush look like if it aimed to reduce waste rather than perpetuate it?
Every toothbrush you’ve ever used still exists.
Conventional plastic toothbrushes are made from materials that are not biodegradable, meaning they will persist in landfills or oceans essentially forever. Each one tossed in the bin joins a permanent collection of plastic waste that accumulates year after year.
Every toothbrush you’ve ever owned still exists.
This fact is so impactful because it directly connects a small, personal action, repeated thousands of times in a lifetime to a massive, collective environmental problem. It reframes the simple act of replacing a toothbrush into a moment of environmental consequence.
The Future of High-Performance is Plant-Based
SURI’s core innovation is tackling the waste problem at its source: the materials. This materials-first approach replaces petroleum-based plastics with a plant-based, future-focused alternative. Instead of conventional plastics, SURI’s revolutionary brush heads and bristles are made from bio-based, renewable materials like corn and castor oil, a key part of the company's mission to reduce the waste generated by our daily routines.
It’s possible to be eco-friendly and high-tech.
Choosing a sustainable product no longer requires a compromise, and SURI is the proof. As the #1 rated toothbrush on the internet loved by 900,000 people and growing, with over 12,000 verified reviews, it proves that eco-conscious design can deliver premium performance. The toothbrush provides a clinically-proven, dentist-approved result with 33,000 powerful sonic vibrations per minute for a deep, yet gentle, clean. This technology is housed in a slim, long-lasting aluminum body that is one-third the size of standard electric brushes, a deliberate design choice that emphasizes durability over disposability.
The company wants your used brush heads back → for free.
To prevent its plant-based heads from ever ending up in a landfill, SURI created a simple, closed-loop system. The company offers free recycling for its used brush heads in the UK and US, taking full responsibility for the product's entire lifecycle. For subscription customers, the process is effortless: a prepaid mailer bag is included with the delivery of new heads, making returning the old ones as easy as dropping them in the mail.
Smart Design Thinks Beyond the Bathroom Counter
Suri believes in transforming everyday actions, like brushing your teeth, into sustainable rituals for a better planet. By reimagining materials, performance, and disposal, SURI transforms a mundane bathroom object into a powerful statement of sustainable design and conscious consumerism. It's a reminder that meaningful innovation can be found in the most familiar places.
If we can so radically improve the toothbrush, what other everyday objects are we ready to reinvent?
The twice-a-day ritual of brushing your teeth is a universal constant for personal health. Yet, this simple act has a staggering, and largely hidden, environmental cost. Every year, over 4 billion toothbrushes end up in landfills or oceans, where they contribute to a mounting plastic crisis. But one company is rethinking this entire process with a holistic approach, creating innovative, carbon-neutral products that prove our daily habits can be a force for positive change.
What should an electric toothbrush look like if it aimed to reduce waste rather than perpetuate it?
Every toothbrush you’ve ever used still exists.
Conventional plastic toothbrushes are made from materials that are not biodegradable, meaning they will persist in landfills or oceans essentially forever. Each one tossed in the bin joins a permanent collection of plastic waste that accumulates year after year.
Every toothbrush you’ve ever owned still exists.
This fact is so impactful because it directly connects a small, personal action, repeated thousands of times in a lifetime to a massive, collective environmental problem. It reframes the simple act of replacing a toothbrush into a moment of environmental consequence.
The Future of High-Performance is Plant-Based
SURI’s core innovation is tackling the waste problem at its source: the materials. This materials-first approach replaces petroleum-based plastics with a plant-based, future-focused alternative. Instead of conventional plastics, SURI’s revolutionary brush heads and bristles are made from bio-based, renewable materials like corn and castor oil, a key part of the company's mission to reduce the waste generated by our daily routines.
It’s possible to be eco-friendly and high-tech.
Choosing a sustainable product no longer requires a compromise, and SURI is the proof. As the #1 rated toothbrush on the internet loved by 900,000 people and growing, with over 12,000 verified reviews, it proves that eco-conscious design can deliver premium performance. The toothbrush provides a clinically-proven, dentist-approved result with 33,000 powerful sonic vibrations per minute for a deep, yet gentle, clean. This technology is housed in a slim, long-lasting aluminum body that is one-third the size of standard electric brushes, a deliberate design choice that emphasizes durability over disposability.
The company wants your used brush heads back → for free.
To prevent its plant-based heads from ever ending up in a landfill, SURI created a simple, closed-loop system. The company offers free recycling for its used brush heads in the UK and US, taking full responsibility for the product's entire lifecycle. For subscription customers, the process is effortless: a prepaid mailer bag is included with the delivery of new heads, making returning the old ones as easy as dropping them in the mail.
Smart Design Thinks Beyond the Bathroom Counter
Suri believes in transforming everyday actions, like brushing your teeth, into sustainable rituals for a better planet. By reimagining materials, performance, and disposal, SURI transforms a mundane bathroom object into a powerful statement of sustainable design and conscious consumerism. It's a reminder that meaningful innovation can be found in the most familiar places.
If we can so radically improve the toothbrush, what other everyday objects are we ready to reinvent?
