Nilfisk sought to re-enter the consumer vacuum market, starting with the S1 product. The European market was identified as saturated with performance-driven designs. The goal was to create a vacuum that users would want to display in their homes, balancing performance with simplicity. A geometric design was developed, emphasizing honesty in components and ease of use. Collaboration with R&D and CMF designers ensured readiness for large-scale production while enhancing features. The circular handle profile became a key element of the design. The product won IF and Red Dot Awards 2024.