Fussy’s refillable body wash was developed to reduce single-use plastic in the bathroom. A reusable outer bottle is paired with aluminium refills that can be endlessly recycled and easily replaced. Real shower habits were studied to shape how the pump is held, pressed, and refilled with wet hands. A transparent outer shell keeps the refill visible, making reuse clear and intentional. Soft curves, a matte grip surface, and bright colours give the product a clean, friendly feel, showing that sustainable choices can be practical and enjoyable.