ENSO

ENSO

Enso began as a study in rethinking the everyday measuring tape. Instead of a thin, sharp-edged tool, a wider circular form was created to sit comfortably in the hand. The body supports the thumb’s natural motion, with a rotary action shaped to follow a familiar arc and stop before strain. As the tape extends, part of the circle opens; when it retracts, the form closes again. The result is a calm, tactile object designed to feel intuitive, balanced, and memorable in daily use.

Enso began as a study in rethinking the everyday measuring tape. Instead of a thin, sharp-edged tool, a wider circular form was created to sit comfortably in the hand. The body supports the thumb’s natural motion, with a rotary action shaped to follow a familiar arc and stop before strain. As the tape extends, part of the circle opens; when it retracts, the form closes again. The result is a calm, tactile object designed to feel intuitive, balanced, and memorable in daily use.

DesignUplift

Curated by DesignUplift. All rights are owned by the designers and the brand owners.

DesignUplift

Curated by DesignUplift. All rights are owned by the designers and the brand owners.

DesignUplift

Curated by DesignUplift. All rights are owned by the designers and the brand owners.