A branded space, not just a pit stop

Tesla’s newly opened Hollywood Diner reimagines roadside stops as branded experiences. Located on Route 66, the retro-futuristic venue merges EV charging, classic diner aesthetics, and cinematic flair—all wrapped in Tesla’s signature narrative.

Design language in architectural form

The building’s curved lines, glass walls, and neon glow evoke mid-century optimism fused with Silicon Valley ambition. It’s a physical embodiment of Tesla’s visual identity: clean, iconic, future-forward. The layout encourages visitors to engage—not just charge.

Inside the Tesla ecosystem

Beyond burgers and fries (served in Cybertruck-shaped boxes), the Diner offers app-based ordering, Supercharger syncing, and exclusive merch. Tesla's humanoid robot Optimus even made a guest appearance during launch. The brand is building not just cars—but culture.

A marketing strategy disguised as nostalgia

The diner blurs the lines between infrastructure, entertainment, and brand theater. With 80 Superchargers and 250 seats, it’s not just a stop—it’s an invitation to participate in the Tesla mythos. This is design-led marketing in its boldest form.