What if the next big leap in digital design wasn’t a tool—but the workflow itself?

At Config 2025, Figma didn’t just launch new features. It reshaped its identity.

No longer positioned as a lightweight alternative to Adobe, Figma is now carving out its own territory—not in graphic design, but in the full-stack creation of digital products. From drawing ideas to building sites and shipping apps, Figma’s new tools suggest a long-term strategy: to become the default environment where UX designers, web developers, product managers, and content teams actually work—together, live, and at scale.