What changed

Affinity is now free for everyone. Photo, Designer, and Publisher live inside one app. No switching, one file format, Mac and Windows today, iPad soon.

Why it matters

Pro-level tools without a price wall. One workspace for vector, photo, and layout keeps you in flow. Less app juggling. More making.

Strategy check

This is a market play. Canva wants to chip at Adobe by removing cost friction. Core features are free; some AI tools unlock with Canva Pro inside Affinity.

What to watch

“Free forever” is the line today. Still, expect some advanced features to sit behind Canva plans over time. Keep an eye on gating and data policies.

Community pulse

Designers are split. Many cheer a real free alternative. Others ask about the catch and long-term support. Healthy skepticism, strong interest.