SETIME, is a new concept timer that reinterprets abstract time as a physical object you can touch and set. What if invisible time could be physically measured?

Using the front slider, users can intuitively switch between Timer Mode and Measure Mode. In Timer Mode, pulling the tape physically measures time and sets the countdown. In Measure Mode, length is accurately displayed digitally. Additionally, placing it on its dedicated charging dock, a soft green light subtly indicates its charging status.