Sports Bra project reimagines the design of sports bras by focusing on a personalized approach that combines comfort, fit, and aesthetics. The design team has created a workflow that integrates material innovation with real-time AI adjustments, allowing each bra to adapt to an individual’s unique body shape and style preferences. Using body-scanned topography, the project maps designs directly to the body, ensuring a fit that supports without compromising style. By addressing common challenges in finding a well-fitting sports bra, this design approach emphasizes choice, empowering users with wearable technology that aligns with their needs and lifestyle.