Santa Cruz, CA,
United States
Herbst Produkt is a Bay Area based innovation firm that leverages brand strategy, industrial design and mechanical engineering to create disruptive and powerful experiences. We have impactful long-time partnerships with Fortune 100 brands and have helped convert scrappy startups into enduring success stories. Our strategic and human-centered process yields results and is consistently recognized with global design awards.
Herbst has innovative design roots that began with the vision of Walter Herbst in 1958, Business Week magazine credited Walter as being a "father of the industrial design movement." Today Scot Herbst manages the Bay Area studio with a multidisciplinary team of industrial designers, mechanical engineers, UX, Brand and Graphic designers.