Audi has launched a new brand, “AUDI,” in China, showcasing the AUDI E concept, an electric vehicle tailored for the Chinese market. Unlike traditional Audi models, this brand will not carry the iconic four rings logo. The AUDI E concept, jointly developed by German and Chinese experts, combines Audi’s premium features with local innovations, offering a glimpse into three upcoming models due in 2025. Featuring an advanced digital platform, a 100-kWh battery for a 700 km range, and a dual-motor system, the concept car highlights connectivity, automation, and a minimalistic design aimed at meeting Chinese consumers' unique expectations.